Англо-русский экономический словарь.
consumer-oriented marketing — A principle of enlightened marketing holding that a company should view and organize its marketing activities from the point of view of the consumers of its products and services … Big dictionary of business and management
consumer-oriented — UK US adjective ► MARKETING relating to the needs and interests of individual consumers, rather than businesses: »We must become a more consumer oriented company. »consumer oriented websites → Compare BUSINESS ORIENTED(Cf. ↑business oriented) … Financial and business terms
Marketing mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Consumer Federation of America — The Consumer Federation of America (CFA) is a non profit organization founded in 1968 to advance consumer interests through research, education and advocacy. According to CFA s website, its members are approximately 300 consumer oriented non… … Wikipedia
Marketing ethics — Marketing Key concepts Product marketing · Pricing … Wikipedia
Consumer culture theory — is a marketing school of thought interested in studying consumption choices and behaviours from a social and cultural point of view, as opposed to an economical or psychological one. It does not offer a grand unifying theory but refer to a family … Wikipedia
enlightened marketing — A marketing philosophy holding that a company s marketing should support the best long run performance of the marketing system; its five principles are consumer oriented marketing, innovative marketing, value marketing, sense of mission marketing … Big dictionary of business and management
Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… … Wikipedia
Community marketing — Marketing Key concepts Product marketing · Pricing … Wikipedia
Dodd–Frank Wall Street Reform and Consumer Protection Act — Full title An Act to promote the financial stability of the United States by improving accountability and transparency in the financial system, to end too big to fail , to protect the American taxpayer by ending bailouts, to protect consumers… … Wikipedia
